The official web site of Kerala Tourism, which has won several accolades, has become the first web site from the State to bag a high page rank in the Google ranking system.

The web site (www. keralatourism.org) has a page rank of seven out of ten under the Google Page Rank system formulated by Larry Page, one of the two founders of Google. Only a few web sites in the country have a rank of seven. The web site is available in seven languages.

The ranking gains significance since two-thirds of internet users find their desired web sites through Google search.

Web sites with high page ranks are given prominence in the Google searches.

Every year about two million people from all over the world visit the web site developed and designed by Invis Multimedia, the IT solution provider for Kerala Tourism. The page views are about 1.25 crore per annum.

The newsletter, a key feature of the comprehensive web site, has 85,000 subscribers from all over the world.

The web site has bagged several awards, including the Union government’s award for the best tourism web site. At present, the web site is the first that is displayed on key word searches in Google.

This has been the same for the past four years, according to the IT solution provider.

S. Anil Radhakrishnan

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