The Thiruvannamalai-based Ekalokam Collective plans to evoke the magic of art through objects of everyday use.
Its intention: to take art to the common man. So, the public will have on offer T-shirts sporting paintings, sarees using mural designs and cups with unique designs. As its first initiative, it will bring out a series of notebooks with photographs by artist Abul Kalam Azad. The books will be released at a function here on Tuesday.
“Works of art are often unaffordable to the common man. Paintings are bought by the moneyed or galleries. Our initiative is to bridge the gap between the artist and the common man,” said Tulsi Swarna Lakshmi of Ekalokam Collective.
“Ekalokam intends to focus on women artists and provide them a platform for showcasing their art works,” she added.
Ten different kinds of 200-page notebooks, carrying 150 images captured by Azad, are being brought out.
There are images of Annamalaiyar temple, Parvati Valley of Himachal Pradesh, Fort Kochi, Tiruvannamalaim and Rishikesh.
Such initiatives are not new in the art world. Dada and surrealist artists had questioned long-held assumptions about what a work of art should be about and how it should be made. They chose everyday objects, modified them, and called them works of art.