The information technology (IT) industry in Kerala has reached out to the German market as part of a strategy unveiled by the Group of Technology Companies (GTech) to help small and medium enterprises identify new business opportunities.
The initiative is part of a market connect strategy adopted by GTech, in partnership with Technopark, to establish global linkages for the IT industry in Kerala by working with international stakeholders, governments, customers, and industry associations to build business partnerships.
A delegation of the IT industry from Kerala, comprising representatives of 12 companies from Technopark and Infopark, is in Germany for business meetings and are visiting the cities of Munich, Nuremburg, and Stuttgart. A series of networking meetings and business interactions was organised by GTech in partnership with Invest in Bavaria under the Bavarian Ministry of Economic Affairs, Infrastructure, Transport and Technology. The German ICT market is offering unique opportunities for the Kerala IT industry. Emerging sectors such as clean technology, automobiles, health, mobile applications, and life sciences have been identified as thrust areas for the Kerala IT industry to partner with their German counterparts.
The Germanic region is also witnessing high ICT adoption, and research and development investments on IT infrastructure provide a unique opportunity for the Kerala IT industry.
The fruitful exchange between the delegation from Kerala and Bavaria will further strengthen the Indo-Bavarian relations, says Johann Niggl, Executive Director of Invest in Bavaria. “It was a pleasure for Bavaria to host this great delegation in the Ministry of Economic Affairs,” he said in a press note issued by GTech from Munich.
The delegation visited the business support centre in Nuremberg and also called on Vikram Miseri, Indian Consul-General in Munich.
Syed Ibrahim, managing director, of the Technopark-based Palnar Transmedia, said that Kerala's IT industry could play a critical role in sustaining the competitiveness of the German economy, by offering cost competitive and quality solutions. He added that Germany and Kerala enjoyed a very close and multifaceted relationship.
“The challenge ahead for us will be to sustain this momentum and realise the vast potential which still remains to be tapped,” said Mr. Ibrahim, who is the honorary director of Goethe Zentrum, the centre for German arts and culture in Thiruvananthapuram.