It is hectic time for Malayalam movie artistes. Many, including Mohanlal and Mammootty, are working on films scheduled for release in Chingam, the Malayalam month considered to be auspicious by traditionalists.

Television channels are also wooing movie stars, seeking interviews and persuading them to appear in special programmes that are being planned for Onam.

TV serial artistes are also much in demand, perhaps more than film artistes owing to their appeal to the family crowd. Dedicated followers of serials seem to be much more in number than film viewers.