Magician Gopinath Muthukad performed here on Monday evening as part of his ‘Magic with a Mission,' an awareness campaign against consumption of alcohol and drugs. “The State-wide campaign is an initiative to sensitise the young generation to the dangers of liquor, drugs and tobacco,” the magician said.

The campaign was launched in Ernakulam district and was being extended to other districts as directed by Chief Minister Oommen Chandy, he said. The two-hour-long show was staged in association with the State Bank of Travancore, Excise Department, and Information and Public Relations Department at Dinesh Auditorium here.

The programme had already been held in Ernakulam, Palakkad, and Kasaragod, and would be staged in Wayanad, Kozhikode and Malappuram districts in April and Thrissur, Kottayam, Pathanamthitta, Alappuzha, Idukki, Kollam, and Thiruvananthapuram in May.

‘Magic with a Mission' aims at creating awareness on ill effects of drug, liquor addiction.