The experience of watching a movie has undergone changes for Kochiites
Cosy plush leather seats, cool interiors, flexible timings, and no parking worries to boot.
The booming mall-multiplex trend seems to have brought in a whiff of freshness in to the movie-going experience for Kochiites.
Patrons now enjoy a wide choice under one roof including recliner seats (up to 150 degrees), personalised café and side tables that can be laden with popcorn and water bottles.
“Bringing entertainment and shopping under one roof has clicked going by the increasing footfalls in to the mall,” said M.M. Asif, executive director of Oberon Mall.
Stating that a multiplex is an integral part in the success of a mall, he said that people have wholeheartedly welcomed the first ever multiplex (four screens) in the State set up by Cinemax, one of the largest multiplex chains in the country, at Oberon.
Pointing out that the growing number of visitors to the multiplex has also translated into increase in business for other ventures at the mall, Mr. Asif said the trend will grow considerably in the days to come.
Suresh Shenoy, managing partner of Shenoys group of theatres, said the arrival of multiplexes has encouraged exhibitors to renovate their theatres.
“The mantra now is that you would not get the audience, unless you renovate,” he said while pointing out that even theatres in places like Anchal and Kazhakootam have now introduced better air-conditioning facilities and digital sound system.
The multi-screen facility also comes handy for housewives like Veena Suresh.
“My son wanted to watch the latest Harry Potter movie while I wanted to go for a Malayalam film.
He watched it along with his friends at one screen while we went for the Malayalam movie shown at the screen nearby at the multiplex in Oberon,” she said.
The latest kid on the block is Gold Souk at Vyttila where ‘Q Cinemas' is in the process of giving finishing touches to their cine multiplex to provide the most luxurious film viewing meant for the entire family.
The trend of mall-multiplex is here to stay, with many more leading groups planning to set up state-of-the-art screening facilities in the days to come.