The Miss Kerala 2012 contest would be held on July 28.
This was announced here on Saturday by Impresario in connection with the release of its fashion calendar.
The calendar is released to promote talents in modelling, photography, make up, costume designing and related areas.
The models associated with Miss Kerala Fashion Calendar 2012 are Elizabeth Thadikkaran (Miss Kerala 2011), Shruti Nair (Miss Kerala 2011 first runner up) and Maria John (the second runner up).
Young women aged 18 to 24, with at least one parent of Malayali origin, with a minimum height of 5 feet 2 inches can apply for the 2012 contest.
The final 22 contestants will be groomed for a week by an expert panel of achievers and celebrities, before the contestants take to the final ramp to vie for the crown of Miss Kerala.
For details, visit www.misskerala.net