Kerala Tourism has won the top prize, the ITB-Berlin’s Golden City Gate Gold Award, dubbed the ‘Oscar of Tourism Communications,’ at the world’s largest tourism trade show held in Germany.

Kerala Tourism Secretary Suman Billa received the award at a ceremony held on Thursday.

In a first, Kerala Tourism won the gold prize for its print campaign titled ‘The Great Backwaters’ launched last year, beating tough competition from major tourism boards of the world.

The print campaign presents the State’s famous water bodies as a single destination and once-in-a-lifetime experience for travellers, in the big league of the Great Wall of China and the Great Barrier Reef of Australia.

This is the third honour in as many months for Kerala Tourism at the international and the national levels.