Actor Jayaram will be the brand ambassador of ‘Karunyam', a pain and palliative care initiative by the students of T.D. Medical College, Vandanam, here.
Addressing a press conference here on Friday, Mr. Jayaram said he had decided to take up the ‘job' since he would be able to help people suffering from cancer and other incurable diseases through ‘Karunyam'.
When told by the students that there were several patients who were unable to find even their daily bread, the actor said he would do everything possible to help the patients. “I have always been a socially responsible person. But since I was living in Chennai with my family for the last 16 years, I haven't been able to do anything much in Kerala. Now that I am here, I will be ready to help all such initiatives,” he said.
‘Karunyam', set up in 2006, has had students visiting patients requiring palliative care in Ambalapuzha and Alappuzha town areas.