Shashi Tharoor, MP, and former U.N. Under Secretary General, said on Saturday that the advent of the Internet has changed the advertising scenario which is likely to undergo further transformation, with the cyber penetration levels going up.

He was inaugurating Kerala Adfest 2010, a two-day meeting of advertising professionals, organised by the Kerala Advertising Agencies Association (K3A).

It is estimated that the Internet penetration in India will cross 50 per cent in 20 years, registering a 10-fold increase.

The impact of such a radical change will be beyond imagination.

The print media in the West is already grappling with a dip in classified advertisements.

He called upon the advertising professionals to take stock of the situation and prepare themselves for the trends being ushered in by the cyber revolution.