Staff Reporter

KOZHIKODE: Srinivas Reddy, head, Corporate Strategy and Leadership Development, Maytas Properties, will deliver a talk on ‘Innovate or Die — Strategies in a rapidly changing environment’ at the Indian Institute of Management, Kozhikode (IIM-K) at 5 p.m. on Friday.

The talk is being organised by the Industry Interaction Cell (IIC) as part of inaugural session of the ‘Leadership Series 2008 - 09.’ The Leadership Series, an IIC initiative launched in 2004, involves year-round talks by senior people from the industry and other walks of life on topics ranging from established business practices to emerging trends, their implication on the economy and value-addition to society.

Mr.Reddy holds M.Phil and Ph.D. degrees in Business Administration from Columbia University and was the Robert O Arnold Professor of Business and the Director of the Coca-Cola Center for Marketing Studies, Terry College of Business at the University of Georgia. He is a renowned name in the field of strategy and has had an impressive career both in industry as well as an academic, an IIM-K release said.