The danger that hoardings and banners pose to road safety is evident from the fact that the Traffic Police had to direct a textile showroom in the city to pull down a huge hoarding put up by it on NH 47 near Kalamassery a few years ago. The hoarding, which had the image of a scantly-clad woman, was distracting the attention of drivers, leading to accidents.

The agencies that maintain roads and the police say that hoardings, banners and festoons prop up especially before rallies taken out by political parties and religious organisations. This is apart from the ones put up indiscriminately by private agencies and shops. Agencies like the Kochi Corporation and the Public Works Department do not ensure that the hoardings conform to safety norms.

They not only obstruct visibility at turnings, but also pose danger to vehicles passing by. There have been numerous instances of the two-wheeler riders ramming on to the wooden or iron frames that protrude into the road. Broken and loose festoons dangling from lamp posts and medians are another threat. Oftentimes, they are not removed even after the rally or function is over.