Kerala Tourism’s print campaign on World Tourism Day last year that encouraged travellers to save precious rainforests through simple and conscious actions has won the Olive Crown Award for communicating sustainability.

Designed by Stark Communications, the print advertisement on September 27 last year showing how a simple act such as postponing a hotel laundry can help sustain rainforests won the only award in the Press Services category.

The Olive Crown awards is given away by the India chapter of the International Advertising Association (IAA), recognise excellence in communicating sustainability.