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Gold is never old

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“On Akshaya Tritiya, it is auspicious to wear something new,” says K. Shivram, Vice President, World Gold Council. People invest and make purchases on this occasion believing that the rest of the year will thus be prosperous and bright.

New gold is auspicious. And what better occasion than Akshaya Tritiya to wear new gold for new beginnings? A day for auspicious beginnings, Akshaya Tritiya falls on the third day after the Amavasai (no moon) this year, in the Vaisakha month. Falling on May 16, this year, Akshaya Tritiya is believed to be harmonious for anything new and a harbinger of all things good. According to the Hindu almanac, it is said that there is no necessity to look for a ‘muhurtam' on this day.

The belief goes that the sun and the moon are at their brightest this day – what better time for new beginnings then? People invest and make purchases on this occasion believing that the rest of the year will thus be prosperous and bright.

Thus it is that ‘newness' takes on fresh value on this day – coming to mark new beginnings. “On Akshaya Tritiya, it is auspicious to wear something new,” says K. Shivram, Vice President, World Gold Council. Gold, historically for Indians, has come to signify wealth and prosperity, with every occasion. Be it a festival or a wedding, an anniversary or a birthday, all these are marked with gold purchases. Purchase of gold thus forms the basis of all things auspicious in our lives. There is excitement and much planning that goes into these gold purchases – a reason why gold showrooms see crowds all year round.

“Every auspicious occasion is marked by the purchase of gold,” adds Shivram, “which is for us Indians a way of investing for the future.”

And Akshaya Tritiya is an occasion to do just that – a throwback to the legend of the Akshaya Pathram that Krishna gifted Draupadi in the Mahabharata – a vessel with a limitless store of food. Who, then, would not dream of limitless gold or limitless wealth?

Sandhya Sridhar

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