Staff Reporter

KOCHI: For serious movie buffs looking beyond the run-of-the-mill masala flicks that the tinsel world churns out without fail, the third edition of the SOMS film festival week will come across as a whiff of change.

Curtains will go up on the three-day film festival at the Renewal Centre at Kaloor on Thursday. Organised jointly by the Kakkanad-based School of Media Studies (SOMS), Public Relations Department and the Kerala State Chalachitra Academy, the festival will feature 70 films.

Two categories

The films will be screened in two categories — general and campus — with each having sections on documentary and fiction. Movies made by campus students would throw light on the approach of the younger generation towards the art of filmmaking.

Senior film actor Madhu will inaugurate the festival at 11 a.m., said film director Kamal, who is also the chairman of SOMS.

Madhu will also deliver the first in the series of the P.N. Menon commemoration lectures at 6 p.m. on Thursday. A documentary on the late filmmaker, “Shadows of the Innerscape,” made by Manilal Paadoor will be screened soon after.

A seminar on the challenges faced by young filmmakers and producers will be held on Friday at 5 p.m. Upcoming filmmakers like Priyanandanan, Roshan Andrews, M.G. Sasi, Anwar Rasheed, Babu Thiruvalla, and Kalavoor Ravikumar; Sanju, screenplay writer; Sabu Cherian, secretary, Film Producers Association; and Aravind Venugopal, producer; will participate.

A jury chaired by screenplay writer John Paul and comprising film director M.G. Sasi and journalist K.B. Venu will adjudge the winners. The best 12 films will be awarded.

Films with a running time ranging between 5 and 40 minutes would be screened at the festival, making it possible to pack in 70 films over a three day-period, said N.E. Harikumar, managing director, SOMS.

The objective is to find young filmmakers and talents in the campus and to promote filmmaking, he said. An open forum to be held each day would provide a platform for discussions on the films screened. The festival will be open to public.