The total e-literacy campaign will reduce the digital divide and help the common man to participate in the exchange of ideas enabled by the social media, Prime Minister Manmohan Singh has said.

Inaugurating the total e-literacy programme of the State government being implemented under the P.N. Panicker Vikas Vigyan Kendra here on Saturday, Dr. Singh said the campaign to be implemented using Information and Communication Technology (ICT) tools would contribute to the improvement in the living standards of the underprivileged.

It would equip the youth to make use of productive employment opportunities and build social capital through sharing of success stories, Dr. Singh said.

‘‘Such initiatives should be taken across the country as it will help us in realising the significance of ICT — in decentralised governance, in better service delivery, particularly education, in financial inclusion, and e-commerce,’’ Dr. Singh said.

The Granthasala Sanghom, which had a humble beginning with 47 libraries in 1945 and grew into a network of more than 6,000 libraries, was considered to be the corner stone of the Kerala model of development.

Similarly, the e-literacy programme too would contribute to the State’s social and economic development and political empowerment of the people.

He lauded the role of the late P.N. Panicker in sowing the seeds of the literacy movement which helped the State in acquiring total literacy in the 1990s and the State government for observing June 19 as Vayana Dinam (Day of Reading).