Staff Reporter

Kochi: A consumerist society will have all the reasons to be happy during Onam. Home appliances, apparel and fancy items are being paraded across the streets. There are a host of national and international brands to choose from and offers galore to woo the buyer. It’s virtually a customers’ paradise.

About 50 per cent of the annual sales take place during the Onam season, says K.N. Marzook, proprietor of White Planet, a sales outlet of home appliances and electronic gadgets. But the infrastructure is insufficient in Kochi, he points out. Narrow roads and inadequate parking facilities disappoint the shoppers.