The district-level observance of World Breastfeeding Week began at UAHM School, Valiyad, near here, on Saturday.
The Directorate of Field Publicity and the State Health Department are organising the programmes.
P. Abdul Razak, president, Kodur grama panchayat, inaugurated the celebrations. Pulpadan Sakeena, district panchayat member, presided over the function.
Hundreds of women and children attended a health awareness seminar. K. Sakeena, Deputy District Medical Officer, delivered the keynote address.
C. Udaykumar, Field Publicity Assistant; K.M. Mustafa, Headmaster of UAHM School; and K. Mariyumma, president of the Mother-Teacher Association, spoke.
Various contests and awareness sessions will be organised for mothers in order to bring about better understanding of the benefits of breastfeeding, Mr. Udaykumar said.