The organisers of the Nehru Trophy Boat Race have decided to tap the social media this time for the publicity of the race to be held on August 10.The publicity committee of the race will open a Facebook account for this purpose. Latest information on the race has been put on the official websites of Information and Public Relations Department and Nehru Trophy Boat Race Society (www.prd.kerala.gov.in, www.nehrutrophy.nic.in). Besides, print media, television channels and FM radio will be roped in for the publicity of the event.
The district unit of the Photographers Association will organise an exhibition of the race's history.
The contest for predicting the winners of the race and designing the mascot will be conducted this year also.
Painting contests for nursery-LP school and UP-High School students and poster designing contest for HSS-Degree and diploma students will also be held.
The ‘unarthu’ song of Kavalam Narayana Panicker will be used in different programmes connected with the race. Publicity boards will be put up at all district headquarters in the State and at Kerala House in New Delhi.
Also the boards will be put up at airports in the State, major railway stations and bus stands and at various parts of the district.
The reception committee office of the race will be inaugurated by District Collector N. Padmakumar at the RDO office premises at 4.30 p.m. on Friday.
The executive and finance committees meetings will be held on Saturday.
The publicity committee of Nehru Trophy Boat Race will soon open a Facebook account.