It is a do or die situation for the Malayalam film industry.
More than Rs.10 crores will be at stake, as filmmakers get ready for the biggest season in box office collections Onam. All the big names and banners in Mollywood are trying their luck at the box office.
Onam, the industry feels, is the time for celebration. Everyone in the industry believes that the festival time is the best occasion to release a flick. The box office returns might also decide the fortunes of many in the industry.
Mohanlal has taken the lead in the race for the first slot during this festival. `Mahasamudram' is his Onam movie but the actor made an early entry thanks to Major Ravi's debut flick `Kirtichakra.'
The movie opened on a good note at all major releasing centres. Preliminary reports suggest that the actor is on his way to score yet another hit, especially after the runaway success of Sathyan Anthikad's `Rasathantram.'
`Kirtichakra,' which was released in Tamil as `Aran,' portrays the life of soldiers in the war-torn Jammu and Kashmir State. Exciting visuals of military life shot in the backdrop of the picturesque Kashmir valley seem to have enthused Mohanlal fans.
But the big one for Mohanlal will be S. Janardanan's debut film, `Mahasamudram.' Tamil actress Laila is being paired with Mohanlal in the movie.
Mamootty stars `Bhargavacharitham Moonamkhandam.' Actor Sreenivasan gives him company in the movie directed by Joemon. Sreenivasan has also penned the movie. `Bhargavacharitham' will be crucial for Mamootty, especially after his `Prajapathi' drew flak at the box office.
Dileep comes with Shaji Kailas's `Don.' Actor Lal plays a key role in `Don.' Shaji Kailas is careful that the movie does not disappoint fans of Dileep.
Suresh Gopi has two releases for the festival season. `Pathaka' directed by K. Madhu and Joshiy's `Janmam' are his two flicks slated for release during Onam. Industry observers say that one of the films might be put on hold, as it would not be a clever move to release two films of an actor within a short span of time. Kalabhavan Mani makes his presence felt through Vinod Vijayan's `Red Salute.' His `Chacko Randaman' has already hit cinemas across the State.