Staff Reporter

KANNUR: Handloom will be the focus of the Grand Kerala Shopping Festival here beginning on December 1. Additional District Magistrate E.K. Kunhanandan and District Industries Centre General Manager S. Sreedharan said at a press conference here on Thursday that arrangements were under way for the 45-day shopping festival. They said that the State government had sanctioned Rs. 5 lakh for the promotion of handloom products during this period.

They said that 400 shops in the town had so far registered as partners in the festival. An amount of Rs. 1.42 crore had been mobilised by way of registration fees, they said. They said that the sales target during the festival period here had been set at Rs. 4 crore. Scratch cards with gift coupons for weekly and final draw of lots would be available for each purchase for Rs. 1000, they added. The gifts include cars, TV sets, luxury cars, flats and tour packages, they said.

More In: KERALA | NATIONAL