The Consumerfed launched its first mobile Triveni Supermarket for the coastal region here on Friday.

Coir and Cooperation Minister G. Sudhakaran, launching the mobile supermarket at the Galilea Beach near Paravur here, said the second of the Consumerfed's highly successful Floating Triveni Supermarket would shortly be launched, catering to water-logged regions in Haripad, Thakazhi and Edathua areas.

Earlier, Mr. Sudhakaran laid the foundation stone for a statue of Raja Kesavadas, considered the architect of Alappuzha, at the Kerala University's Information Centre premises at Kalarkode here.