Staff Reporter

The target was 1.4 lakh on the inaugural day

Kozhikode: Sales Tax officials are desperately wooing the traders of Kozhikode district to become holders of Lucky VAT, an innovative scheme introduced by the Department of Commercial Taxes in the State from Tuesday aimed at not only to generate revenue to the Exchequer but also to increase awareness on consumer rights among citizens.

However, only 25,000 scratch cards were sold to shops while the target was 1.4 lakhs in the district on the inaugural day. In Wayanad district, which has only 2,500 traders, 80,000 cards were sold.

The target for Kozhikode district is 18 lakh cards this fiscal, said K.J. Valsala Kumari, Deputy Commissioner, Department of Commercial Tax.

To make the people and the traders familiar with the scheme, the Department organised a district-level inauguration of the scheme at the Town Hall on Wednesday. Mayor M. Bhaskaran inaugurated the programme. Koyilandy MLA P. Viswan presided over the function. District panchayat president K.P. Kunhammedkutty, Valsan Nelliokde, consumer activist, and traders T. Nasirudeen, C.E. Chakkunny and C.K.Vijayan participated.

People still believe that they would get a scratch card for the purchase of any goods valued at Rs.1,000. Actually the scheme is valid only on VAT applicable goods such as plastic, electric and electronic items, cosmetics, household utensils, readymade clothes, sanitary wares, vehicle spare parts, furniture, chapels, bakery items and cutlery.