He is trying his luck for the ninth time in Dakshina Kannada

Four-time Lok Sabha member and veteran Congress leader B. Janardhana Poojary, who won the party’s primary — internal election to decide his candidature — is apparently facing a tough challenge as he is trying his luck for the ninth time in the Dakshina Kannada Lok Sabha constituency.

On the face of it, the Congress denies there is ‘Modi wave’, on the strength of which Bharatiya Janata Party’s (BJP) Nalin Kumar Kateel hopes to enter Parliament for the second consecutive term.

But, Mr. Poojary appears to have chalked out his campaign strategies astutely to turn the tide in against BJP.

While Mr. Poojary has been attempting to showcase the contest as if it is between him and BJP’s prime ministerial candidate Narendra Modi, ridiculing Mr. Kateel for seeking votes in the name of the Gujarat Chief Minister, Congress campaigners have been highlighting “communalism” and “polarisation” of society as the core issues of the district, blaming both the BJP and the Sangh Parivar for the situation.

The BJP and the Sangh Parivar, however, have denied the charge.

Mr. Poojary is trying hard to sell his development agenda — a mega scheme (creation of petrochemical hub) that will generate lakhs of jobs and highlighting how welfare schemes of the State and Central governments have ensured food security.