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RAKING IN THE MOOLAH: Fans watching a fashion show at a hotel which had arranged a live relay of the IPL cricket match between Royal Challengers Bangalore and Deccan Chargers, in Bangalore on Sunday.
RAKING IN THE MOOLAH: Fans watching a fashion show at a hotel which had arranged a live relay of the IPL cricket match between Royal Challengers Bangalore and Deccan Chargers, in Bangalore on Sunday.

Bangalore Bureau

For the recession-hit pubs, IPL comes as a silver lining

BANGALORE: The Royal Challengers Bangalore may have stumbled in the finals of Indian Premier League (IPL) but the watering holes in Bangalore that gave the city the sobriquet of “pub capital” of the country have been saying cheers during the past month.

For, the recession–hit pubs and bars that witnessed the number of customers dwindle in the recent past have had good business thanks to the second edition of the IPL cricket matches.

Though the cricket-crazy Bangaloreans lost out the opportunity to watch the matches live after the IPL was moved to South Africa, die-hard cricket fans have been frequenting pubs giving much succour to the managements.

Many pubs and restaurants have reported an increase in business anywhere between 15 per cent and 30 per cent during the last one month.

They have said that the second edition of IPL “helped them in these tough times”.

Take Five in Indiranagar and Purple Haze on Residency Road are telling happy stories.

Both say that the IPL has helped their business. Prakash Sodha, manager, Take Five, told The Hindu that the recession created a drop of anywhere between 30 per cent and 40 per cent in the number of customers. “However, the IPL season has helped us bounce back,” he adds. Staff at Purple Haze also cited a 10 per cent to 15 per cent increase in the crowds during the season.

Management in Orange Peel, a restaurant in Shivajinagar, claimed that in light of the recession, the IPL has helped them regain their customers. “We have had a good response during the IPL season two,” a staff said.

To attract the guzzlers, it was also a time where many pubs had made special arrangements such as installing more television sets and extending “happy hours” besides giving discounts. Geoffrey’s at Royal Orchid had cheer leaders to create a sort of live ambience for the fans.

At B-11 pub and restaurant in Jayanagar, manager Ashok Karanth said the IPL boosted the pub’s business by almost 35 per cent.

“Our customers mostly include regulars who have frequented our place for over 10 years,” he says.

But Mr. Karanth added: “The IPL helped us bring in more customers from surrounding areas, including Koramangala and Marathahalli.”

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