Tribal crafts show begins today

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URBAN MARKET: Aadishilp hopes to repeat its last year’s success this time around too.
URBAN MARKET: Aadishilp hopes to repeat its last year’s success this time around too.

Staff Reporter

Aadishilp will feature creations in terracotta and textiles

BANGALORE: Bringing together the fascinating colours of Tribal India, Aadishilp — the National Tribal Craft Expo 2009, will start on December 17 at the Tripuravasini, Palace Grounds. This big exhibition, comprising 80 stalls, is the annual initiative of the Tribal Cooperative Marketing Development Federation of India Limited (TRIFED), which comes under the Ministry of Tribal Affairs, Government of India.

Aadishilp will be inaugurated at 5 p.m. on Thursday by Union Minister for Tribal Affairs Kantilal Bhuria and Minister for Social Welfare D. Sudhakar.

The idea behind this expo is to provide a platform for tribal artisans to showcase their rich, ethnic arts and crafts.

Tribal artisans from throughout the country will bring their beautiful creations in metal, terracotta, bamboo and textiles. The expo provides tribal artisans a platform to interact with the “discerning urban customer” to understand their preferences, tastes and perhaps look at adapting their products accordingly.

As part of its marketing development initiative, TRIFED, with the financial assistance provided to the Ministry of Tribal Affairs, is in the process of establishing a network of retail outlets across the country to market tribal products.

It has organised a network of 26 of its own outlets besides tying up with 14 State-level organisations to this end. Avani Vaish, managing director, TRIFED, said: “A few stalls will be dedicated to demonstration of paintings and weaving. The exhibition not only showcases exquisite craftsmanship, but also offers an opportunity to enjoy tribal music and folk dances arranged by the Union Ministry of Culture.”

Last year, TRIFED’s October expo got an encouraging response and members believe this year will be no different. The expo will be on till December 28, and will be open to the public between 11 a.m. and 9 p.m.




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