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The message through many mediums

Staff Reporter
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25 cultural troupes trained to create awareness about developmental schemes

OLD FORM, NEW MEANING: The Government will use the powerful tool of folk art to educate people on developmental issues. — FILE PHOTO
OLD FORM, NEW MEANING: The Government will use the powerful tool of folk art to educate people on developmental issues. — FILE PHOTO

We have all heard about art and music as an effective tool of communication. However, these media are hardly used to communicate or create awareness about developmental issues.

The Union Government's Song and Drama Division is training cultural troupes to involve them in creating awareness among the rural masses about women's empowerment, National Rural Health Mission (NRHM) and National Iodine Deficiency Control Programme.

“People of the State have traditionally been inclined towards art and culture. Hence, we have decided to use the powerful tool of folk art to educate people on developmental issues,” said H.V. Krishnamurthy, Regional Deputy Director of Song and Drama Division.

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Various forms of folk art such as Yakshagana, street plays, Sri Krishna Parijata, puppet show, Veeragase, magic shows, drama and folk songs will be used to communicate the message to the rural masses.

To orient and train 25 cultural troupes that have been identified, a workshop was organised in the city on Tuesday by the Song and Drama Division of the Ministry of Information and Broadcasting in which nearly 50 artistes participated.

Inaugurating the workshop, writer U.R. Ananthamurthy used the occasion to advise the Government to lay dedicated cycle tracks on all roads developed in future. “Cycling will not only help reduce pollution but also promote fitness,” he said.

Urging rural masses not to lose their moral values, he said: “Village people are in a position to inculcate moral values and respect for art and culture among urbanites. They should not get tempted by goodies distributed by politicians during elections. Instead, they should demand development in their area,” he said.

Asserting that farmers should take up organic farming in a bigger way, the writer said agriculture also promoted the country's culture.

Chairperson of Karnataka Nataka Academy B.V. Rajaram and Special Officer of Karnataka State Janapada University Ambalike Hiriyanna also spoke.

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