The design man sets up shop in Bangalore

Staff Reporter
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Dilip Chhabria’s showroom will also sell India’s first supercar

COOL WHEELS:After cars, Dilip Chhabria is turning his attention to customising and refurbishing private jets. —PHOTO: NITHISH BYNDOOR
COOL WHEELS:After cars, Dilip Chhabria is turning his attention to customising and refurbishing private jets. —PHOTO: NITHISH BYNDOOR

There may soon be more customised and remodelled cars cruising on our roads, thanks to India’s leading automobile designer Dilip Chhabria, who has launched his showroom here. With the new studio — DC Design — Bangalore joins the club of cities such as Pune, New Delhi, Gurgaon, Hyderabad, Chennai, Ahmedabad and Surat that have Mr. Chhabria’s showrooms.

Though Karnataka’s first showroom was launched recently, servicing will start in three months. On the occasion, Mr. Chhabria also unveiled two of his latest wheels — a customised Renault Duster and a Hyundai i20 — which feature avant-garde modifications.

Mr. Chhabria said: “This is the first step towards a business venture in Bangalore; we are planning to expand in the near future. The Bangalore showroom is likely to sell 40 cars a month. This showroom, like the others across the country, will also sell India’s first supercar, DC Avanti.”

The plan was to open 19 showrooms by December 2013 across the country. The much-awaited DC Avanti, priced at Rs. 25 lakh, would “do wonders as it is being designed in India”.

Niche player

The designer explained that DC Design was positioned as a niche player in the market, venturing into redesigning “low value cars” (Hyundai i20) thereby making them “more accessible and affordable”.

Asked how the cars are chosen for redesign, Mr. Chhabria said the first step was to spot a successful market, find a car in that segment and then add modifications. While remodelling and redesigning, the focus is on comfort, entertainment, privacy, features and ambience.

As for the price range, it was from “as low as Rs. 1 lakh to Rs. 4 crore.” He was proud of his “very, very unique” company as it is not linked to any brand or segment.

Praising his workforce by asserting it had huge experience, besides unparalleled domain knowledge and skill sets, the designer said his company had remodelled over 700 cars. He now plans to establish a state-of-the-art design school in Bangalore on the lines of the one in Pune.

He had recently acquired permission from the Directorate General of Civil Aviation to design, customise and refurbish private jets.

DC Design is located on the Inner Ring Road, Ejipura, Koramangala.

This showroom is a joint venture along with Emvee DreamzDrive.




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