Former principal of the KLE College of Engineering B.S. Katakol on Monday urged students to study the lives of entrepreneurs like Dhirubhai Ambani and Steve Jobs and take inspiration from them.

He was speaking here at a workshop on ‘Rural Entrepreneurship Development' conducted by the Hyderabad-based National Council for Rural Institutes at the Guru Nanak Engineering College.

“Students should look beyond jobs and develop a passion for entrepreneurship,” he said. College committee vice-chairperson Reshma Kaur urged students to do ground work before starting a business.

“You should acquire domain knowledge and study the market before you decide to become an entrepreneur,” she said. Entrepreneurship development cell chairman Madhav Nirgude said the workshop aimed to encourage entrepreneurship in rural areas and to create awareness among the youth about the programmes of the Union Government.

He said experts would speak on various topics such as product identification, marketing and access to credit.

College committee chairman Balbir Singh, principal D. Choudhary, and professors Rajshekar and D. Abhijeet were present.

Around 300 students participated.