Staff Reporter

BANGALORE: It is another entertainment store, but with a difference. As one enters it, a glimpse of the must-buys for the week hit you. The store, Mera World, has articles broadly divided into four categories such as reading and learning, music, living and giving, and toys. Moreover, each segment has a different colour representing it that enables customers to easily locate the segment of their choice.

Wide range of books

The reading and learning section offers a wide range of books on fiction, non-fiction, comics, self-help and more. The music section has movies and music — regional, international as well as spiritual. The best features are the listening stations that enable music lovers to listen to the latest. Moreover, there is also an active downloading kiosk from which customers can download ring tones, songs or wallpapers of their choice. The living and giving section is all about gifts. The store is distinct in its approach to designing gift articles. There are hand-made designer greeting cards, vases and other fancy pieces. There is another kiosk where you can give in photographs of your choice that will be put on to coffee mugs, key chains, pillow covers and even digital albums. An ideal way of showing you care! Among other gift items they have are cameras, perfumes, watches and wall-hangings.


The store, located at Total Mall on Old Airport Road, was launched in India for the first time and was inaugurated by K. Dasaratharaman, president, specialty retail, Music World Retail Limited.