KMF launches Nandini ice-creams in Mangalore

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Delighted: Children enjoying a treat at the launch of Nandini ice-creams in Mangalore on Thursday.
Delighted: Children enjoying a treat at the launch of Nandini ice-creams in Mangalore on Thursday.

Sudipto Mondal

KMF looking to export yoghurt, flavoured milk

Mangalore: The first few cups of Nandini ice-cream to arrive in Dakshina Kannada melted in the mouths of a dozen-odd children from Ganapathi Primary School and Sharada Vidyalaya here on Thursday.

The children were participating in the launch of the ice-creams in Dakshina Kannada district by Mohan Alva, chairman of Alva’s Education Foundation. Also attended by I.R. Ramalinge Gowda, managing director of the Karnataka Milk Federation (KMF), and M. Maheshwar Rao, Deputy Commissioner, this was the second launch of the ice-creams in the State after Bangalore.

Raspberry, Choco-bar, Kesar, Pista, Black Currant, Butterscotch, Kaju, Drakshi, Anjeer, Sundaes, the dozens of flavours launched are expected to do well in the district where people already have a weakness for frozen desserts.

Asked about competition from established brands of ice-cream in the region, Mr. Gowda said, “The cream in the ice-creams of our competitors comes from our factories. Therefore, the quality is only going to be better in our ice-creams and can withstand any competition.” Speaking at the crowded event, Mr. Alva said, “People keep coming to Nandini for sponsorship during all kinds of festivals and events. Some ask for curd, others for sweets. I hope they don’t come asking for ice-creams now. This is not a corporate, multinational company, and every penny that the cooperative makes goes to the farmer.” He lauded the KMF for its efforts to prop up the flagging rural economy of the State.

Big plans afoot

In an interaction with presspersons on the sidelines of the event, Mr. Gowda said, “KMF is now eyeing foreign markets, and the current area of stress is on producing export oriented products such as set curd, yoghurt and flavoured milk.”

Machinery worth Rs. 70 crore has been acquired for modernisation of the Chennarayanapatna plant. The project, which has been outsourced to the National Dairy Development Board, will be completed by March next year, he said.

Mr. Gowda said there were three mega-cattle-feed plants coming up in the State, two with a capacity of 300 tonnes and one in Chalagatta, Bangalore, with a capacity of 500 tonnes.

About the immediate plans of KMF, Mr. Gowda said, “We have 65 per cent of market share in the State. Our first aim is to flood the State with our products.” He said there was a possibility of the KMF entering into the production of chocolates along the lines of Amul (Anand Milk Union Ltd.) chocolates. “You can expect a great amount of experimentation and product diversification in the near future,” he added.




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