Touted to be the first of its kind, the Paul Writer’s Real Estate Marketing Conference and Awards, to be held here on Friday , will bring together real estate professionals to discuss trends, debate ideas, and share knowledge on the best campaigns.

Says Jessie Paul, founder of Paul Writer: “Our first event, Great Indian Marketing Summit held earlier this year was dedicated to IT services. It seemed logical that the second one in Bangalore is on realty marketing.” Real estate marketing is still the Wild West of marketing, says Ms. Paul. “The market structure is unique to India which means that there aren’t a lot of global best practices or frameworks to build upon. It is also an area where Indian culture and beliefs have a strong influence on buying behaviour.” The Great Indian Marketing Summit - Realty Edition, is on June 21, 9.30 a.m. to 7 p.m. at The Leela Palace

The Great Indian Marketing Summit - Realty Edition is today