An experimental project opens up a new world for all kinds of artists
Rohit Bhasi was mildly surprised when he received a call from a popular restaurant in the city, asking if he could do artwork on their walls. The 29-year-old is one of the many artists in the city who, through Yolk, got a chance to showcase his talent and pursue his passion for art.
Sameer Mohan is the creative head and chief photographer at Yolk, an art studio located at Jakkasandra. Along with his business partner Kalpana Kumar, he aims at creating a fraternity of artists who benefit one another through collaboration. Through independent, experimental and free-of-cost projects, Mr. Mohan has helped amateur artists by using Yolk as a forum to showcase their work.
As Ms. Kumar, director of Yolk, explains: “Yolk itself means the centre, and we want to be the centre of all art.”
Yolk was founded in 2008 as a quality production house and studio.
Mr. Mohan, a professional photographer himself, believes that there is a lot of untapped talent in the city, and Yolk creates a fun environment for them to grow as artists.
“Experimenting means finding completely new people — new makeup artists, new stylists, new models, new photographers, you name it. Through my non-commercial ventures, I hope to provide the right people with the right opportunities.”
First big break
There appear to be many who would agree with him. Vinay Harikrishna, a 20-year-old student of Sri Bhagwan Mahaveer Jain College, got his first big break as a graffiti artist with TVS thanks to Mr. Mohan.
“He just saw a few of my designs and took them to TVS, who asked me to do a graffiti edition of TVS Streak. I thought he was taking a really big risk with an amateur like me, and his encouragement is very rare among professionals. Because of him, I can actually pursue my dream of becoming a graffiti artist in the future. I do projects now as well, like designing people's rooms or work spaces and tattooing.”
Pavan Kumar K.J., percussionist of Indi-rock band Swarathma, spoke of his experience. “Swarathma jammed with Felicitas Geiger, a German harpist, when she travelled to India. Mr. Mohan shot an independent video for her and she really went far from there. I truly appreciate what he is trying to do for the art fraternity.”
Yolk can be contacted on 9845228043.