‘They were removed as licence for most of them had expired’
Representatives of ad agencies stage protest
‘Pole ads were obstructing pedestrian movement and marring the city’s beauty’
MYSORE: Even as the recent drive against encroachment of pavements in commercial hubs such as D. Devaraj Urs Road in the city is still fresh in the minds of people, Mysore City Corporation (MCC), on Thursday night, launched a drive against pole advertisements in the city centre.
Sources in the MCC said that pole ads were removed as licence for most of them had expired. The corporation is likely to continue the drive for the next three days.
There were complaints that some of the pole ads were obstructing pedestrian movement and marring the beauty of the city which is known for its heritage.
The drive was carried out at over a dozen locations by five teams headed by assistant commissioners of the corporation. Pole ads put up around Hardinge Circle, K.R. Circle, Town Hall, Highway Circle and Metropole Circle were removed using gas-cutters by MCC gangmen who were assisted by Dhanush vehicle.
Representatives of agencies that had put up the pole advertisements entered into an argument with the corporation authorities who were supervising the drive. The representatives assembled near the Highway Circle and Ramavilas Road protesting against the drive. Unmindful of the protests, the gangmen continued the drive till the early hours of Friday.
According to the sources, the corporation authorities had pulled down more than 40 illegal hoardings and over 500 pole advertisements earlier this year, following a proposal to declare “hoarding-free” zones to preserve the aesthetic beauty of the city. The corporation had even announced a freeze on new commercial hoardings in the wake of pressure from the public and media criticism. Following this, the corporation came up with the proposal to rid the city centres, especially areas located near heritage structures, of hoardings.
The corporation had proposed to declare K.R. Circle, Gandhi Chowk to Chamaraja Circle, Five-Light Circle, Ramaswamy Circle, Ashoka Road, Irwin Road and Sayyaji Rao Road as “hoarding-free” zones and ban commercial hoardings within 100 metres of heritage and historical structures and monuments.
However, the proposal has not made any major headway, barring a couple of recent drives against illegal hoardings and pole advertisements.
To generate revenue through advertisements, the corporation had decided to identify five zones in the city where there would be no freeze on putting up hoardings.