The fair has over 100 participants from India, Egypt, Nepal
BANGALORE: Women dressed in traditional Rajasthani attire dancing to the tunes of "algoja," a folk instrument from the ancient land of princes and palaces; a Kashmir food festival "seasoned" with cultural presentations by a troupe from Jammu and Kashmir and a huge replica of "Charminar," the landmark of Hyderabad... these are some of the highlights of the three-day Travel and Tourism Fair, which began here on Friday.
Most of the participating States have used folk art extensively to popularise tourism in their land and this is the unique feature of the fair this time.
The fair features over 100 participants from India, Egypt and Nepal. There are stalls from Karnataka, Goa, Kerala, Andhra Pradesh, Pondichery, Himachal Pradesh, Rajasthan, Jammu and Kashmir, Orissa and Tamil Nadu. Karnataka, being the host State, has a marked presence, and so does Andhra Pradesh because it has a large number of private operators. The Union Government's "India Tourism" wing also has a big presence.
And to help potential tourists get acquainted with travel arrangements, Indian Airlines and Air Deccan have also put up stalls. Indian Railways, which usually has an online public reservation counter at the fair to help visitors book tickets on the spot, has reportedly decided to attend the fair in Chennai this time. Apart from these, there are stalls put up by tour operators, hoteliers and resort owners. The fair, being promoted by Travel and Tourism Fair, is billed as the country's biggest travel mart network. The event is meant to make vacationers and business travellers aware of the various leisure options in the market.
The State Bank of India has set up a stall to popularise its "Vishwa Yatra" foreign travel card and easy travel loan scheme.