Staff Correspondent

It will be extended to 500 more private buses in a year

Plan to bring city buses in Udupi under the system

Udupi: Deputy Commissioner V. Ponnuraj launched the “BusVoice” system, brought out by the Canara Bus Operators Association and I-Factor Technologies Pvt. Ltd., here on Wednesday.

The “BusVoice” is a high-tech media system providing vehicle tracking for safety, information, and entertainment through GPS Satellite Navigation. Under a pilot project, this system will be implemented in 100 private express buses plying between Udupi and Mangalore at a cost of Rs. 40 lakh benefiting 40,000 daily passengers. Over 500 private express buses will be included under the “BusVoice” in a year.

Speed limit

This system provides accurate timings of bus services using the satellite synchronised clocks. Under this system, the approaching stop is announced. When the driver drives beyond stipulated speed limit, a beep is given out. The speed of the bus, the route on which it has travelled, and its halts en-route will be received by the servers at the regional transport offices and the traffic police offices in Udupi and Dakshina Kannada districts. It also gives details of scheduled and unscheduled stops made by a bus. All these details can be used for making positive changes by government officials, fleet owners and emergency service providers.


In case of accidents, this system helps locate the exact spot and facilitates in faster provision of medical services. The implementation of this system will improve bus services in terms of safety, punctuality, connectivity and transparency.

Speaking after the launch, Mr. Ponnuraj said that the Udupi district administration had insisted on GPS for all private express buses after an accident involving a private express bus at Muloor village on National Highway 17 in Udupi district, resulting in the death of 17 persons on May 28, 2007. This system had been designed not only to prevent accidents, but also to bring about constructive changes in the system, ultimately benefiting the passengers. “We want the driving behaviour of the bus drivers to improve. This will facilitate better traffic management, which will help the passengers. After the private express buses, this system will also be introduced in city buses in Udupi,” he said.

Deputy Commissioner of Dakshina Kannada Maheshwar Rao; in-charge Superintendent of Police of Udupi Labhu Ram; Regional Transport Officer of Udupi M.P. Onkareshwari; Regional Transport Officer of Dakshina Kannada D. Sadashiva; founder-president of Canara Bus Operators’ Association P. Rabindra Nayak, president of the association K. Rajavarma Ballal and director of I-Factor Technologies Pvt. Ltd. Rajesh Kundar were present.