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Mysore Silk sales go online

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Hi-tech test: Minister for Sericulture S. Shivanna unveiling the zari-analysing X-ray machine at a showroom in Bangalore on Thursday.
Hi-tech test: Minister for Sericulture S. Shivanna unveiling the zari-analysing X-ray machine at a showroom in Bangalore on Thursday.

Special Correspondent

Zari-analysing machine installed at showroom

The machine imported from Germany

cost Rs. 14 lakh

The test is free for KSIC customers

Bangalore: A Mysore Silk sari can now be bought at the click of a button anywhere in the world, with Karnataka Silk Industries Corporation (KSIC) tying up with Indiaplaza.in for online sales of their products. If KSIC’s ongoing negotiations with a few foreign firms come through, there might soon be a few franchisee Mysore Silk outlets in U.S. and U.K. as well.

Minister for Sericulture S. Shivanna, who inaugurated the website, said that KSIC was on a mission to expand its market globally. Establishing credibility was equally high on KSIC’s agenda, said the Minister, who also inaugurated a zari-analysing X-ray machine at the showroom off Mahatma Gandhi Road here.

The machine, imported from Germany at a cost of Rs. 14 lakh, reads the variable composition of gold, silver and copper within 30 seconds.

P. Vijayan, Managing Director of KSIC Mysore Silk, said that this was the only testing facility of its kind in any showroom in India. The test was free for a KSIC customer, while the charges would be nominal for testing other silk saris.

KSIC, which had showrooms only in Bangalore, Mysore, Hyderabad and Chennai, had a huge untapped market outside. While there was no proposal to open new showrooms, efforts were on to have franchisee outlets elsewhere in India and abroad, said Mr. Vijayan. New sari designs in prints were being planned for Deepavali by KSIC, and within the next two months, a collection of “chudidars” in Mysore Silk could also be expected, he said.

K. Vaitheeswaran, Chief Operating Officer of Indiaplaza.in, said the portal was keen on providing global market to Indian brands such as Mysore Silk, which were internationally known. The portal was holding negotiations with other government subsidiaries such as Karnataka State Handicrafts Development Corporation, he added.

Survey

When you choose a Mysore Silk sari in Bangalore, what are the chances of it being genuine?

Quite slim, according to a survey KSIC had commissioned a private agency to do. The survey results showed that 60 per cent of saris sold in Bangalore are fake. The fake silk sari racket is rampant elsewhere too, with 78 per cent of saris sold in Chennai being counterfeit, followed by Hyderabad (69 per cent) and Mysore (45 per cent).

KSIC has served legal notices to 70 shops in Mysore and Bangalore for selling fake Mysore Silk. One case on Geographical Indicator violation is currently going on.

Mr. Vijayan said that India had no special laws to try GI violations and KSIC was planning to send a draft proposal to the Centre on making special provisions to tackle GI violations.

He suggested that customers should check the embroidered code number before buying a Mysore Silk sari to check authenticity.

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