Staff Correspondent

Nitte (Udupi district): Associate dean for Research and Doctoral Education,

director, School of Social Policy and Practice, University of Pennsylvania, U.S.A., Ram A. Cnaan, said on Monday that the two worlds of business and social work should collaborate to help solve human problems.

He was delivering the keynote address at the inaugural function of the two-day international conference on “Better business practices for sustainable social change", organised by K.S. Hegde Institute of Management and the School of Social Policy and Practice, University of Pennsylvania, U.S.A., here.

Dr. Cnaan said that business was traditionally an art of accumulating resources and employing people as a means to meeting human needs. The social responsibility of businessmen had increased more than ever and it had to engage itself in poverty alleviation and community development, besides discharging its corporate duties. “Most business people are untrained and often oblivious to the complexity embossed in meeting human needs and solving social problems,” he said. Even before the current financial meltdown, people around the world lived in horrible conditions and suffered from numerous problems. With the current economic crisis, more people were likely to become poor. Uncertainties and miseries in human life would increase both in developed and developing countries. "It is a challenge for us to find methods to alleviate pain and suffering and find creative solutions to human needs," Dr. Cnaan said.

Inaugurating the conference, chairman of Apar Industries Ltd, Mumbai, N.D. Desai said better business practices meant a thorough examination of standards of ethics.