Special Correspondent

Its basic ingredient eucalyptus oil reportedly proved effective in patients at Pune hospital

Zinda Tilismath makers to offer the medicine at concessional price

Company plans to launch balm, throat lozenges, toothpaste too

Hyderabad: As its name suggests, Zinda Tilismath has cast a spell for decades. From sore throat to dysentery to toothache to common cold, it has always offered a ready remedy. Now in its 90 years of existence, the magic medicine is holding out hope of cure to swine flu patients, claims Syed Zaheeruddin and Owais Farooqui of Karkhana Zinda Tilsimath at a press conference here on Thursday.

Its basic ingredient being eucalyptus oil reportedly proved effective when administered to swine flu patients at the Sassoon General Hospital, Pune. Encouraged by this positive response, the hospital authorities have planned to carry out clinical trials, they claimed.

Shot in the arm

The reported commendation by former Chief Minister Y.S. Rajashekhara Reddy, on the efficacy of Zinda Tilismath to combat HINI virus has come as shot in the arm for the proprietors.

They have now proposed to offer their medicine at concessional price to people attending religious congregations, including the ensuing Haj pilgrimage.

As part of its 90-year celebrations, the company has planned to launch Zinda Balm, throat lozenges and a tooth paste, Mr. Zaheeruddin said.

The Unani medicine launched by Hakeem Moizuddin Farooqui in 1920 is intended to be used both internally and externally.

But why the Black man’s logo? The Black man armed with an arrow depicts boundless strength and good health. The ‘arrow’ indicates how the medicine enters the body and kills the germs.

For the Farooky tooth powder the ‘shark’ symbol was chosen since the shark is known for its sharp and strong teeth.