In view of the World Telugu Conference (WTC) being held in Tirupati from December 27, the district administration on Wednesday launched a ‘Prachara Ratham.

The vehicle is designed to reflect the rich cultural heritage of the district and songs that that would play from the vehicle were written by K. Lakshmanchari and sung by K. Ramachari.

Collector A. Dinakarbabu said the vehicle would tour the district till December 16.