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LIKE IT?: A showroom in Vijayawada which offered a Rs.3.5 lakhs mobile phone found a buyer from Bhimavaram. PHOTO: RAJU. V .
LIKE IT?: A showroom in Vijayawada which offered a Rs.3.5 lakhs mobile phone found a buyer from Bhimavaram. PHOTO: RAJU. V .

P. Sujatha Varma

Hancrafted individually, this phone costs Rs. 3.5 lakhs

  • It does not include features like camera, video-recording or FM Radio
  • The company makes only 350 pieces of the gadget every year

    VIJAYWADA: Living in a `mobile' world that is on the move at a jet-setting pace, one cannot afford to be left out in the race to acquire what is seen as the `in thing'. The tiny gadget, when invented, was just a mode of communication. But it is now meant more to flaunt rather than use.

    The fad has caught on like never before, thanks to plush mobile phone showrooms across the country. Rajdhani Communications, a mobile phone showroom in Gandikota Complex near Annapurna cinema theatre in the city, is one such store.

    It has sold a mobile phone for a whopping Rs. 3.5 lakhs to a client from Bhimavaram. "It's the first of its kind in south India. I secured the piece from a Mumbai-based dealer," claims Kamlesh Jain, the showroom owner, who has been in the communication field for the last 20 years. The wonder piece is a product of Vertu, a UK-based sister concern of Nokia.

    What's the deal?

    But what's so special about the piece?

    Well, it is from a designer series and a completely hand-made one. Made of platinum, ruby, sapphire and gold, it weighs 220 grams.

    Leave alone any add-ons, the piece does not include features like camera, video-recording or FM Radio, the value additions that many normal phones of a few thousand rupees of price boast of.

    But never underestimate it. It can reduce a 12 mm thick glass to pieces, if thrown at it with force. The bluetooth offered by the company costs an additional Rs. 40,000, if one wants to have it.

    If the buyer wants to avail himself of any service after warranty period, he will have to shell out another Rs 50,000.

    Exclusive

    "The company makes only 350 pieces of the gadget every year and the range is fixed between Rs. 3.5 lakh and Rs. 3.5 crores," Mr. Jain explains.

    If you thought it is too big an amount to squander on a phone, you have more to learn.

    "The same buyer who grabbed this piece has placed an order for another mobile phone worth Rs. 16 lakhs to gift it to his soon-to-be-married daughter," reveals Mr. Jain, even while politely declining to disclose his name on the grounds of `business rules'.


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