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LOOKING AHEAD:Harish Krishnan, co-founder of Hands Media, flanked by Pravarthan Goli and Swaroopa Madala working on a project.
LOOKING AHEAD:Harish Krishnan, co-founder of Hands Media, flanked by Pravarthan Goli and Swaroopa Madala working on a project.

Abhijit Dev Kumar

Highly motivated and creative, young entrepreneurs are today on a roll

Hyderabad: The words ‘I am my own boss' could sound like a rebel's boast or clichéd. But the thought remains true even today as many young professionals are walking away from their high profile jobs and lucrative salaries to do something on their own.

They are highly motivated, creative and bring a new perspective to business. To top it all, they have experience and age on their side. Thanks to the increasing internet penetration and social networking sites, many new start-ups have taken their businesses to a whole new level.

Strategy

Right from assembling a team to marketing their products, each and every aspect of their business is planned in a strategic way.

“The most important aspect is to get like-minded people to work in a team environment. Every start-up is formed on the basis of trust and a bunch of people who can pool in their energy for it to work,” says Harish Krishnan, Co-founder of Hands Media, a media production house, which develops creative content for businesses and individuals.

The spurt in social networking sites and their immense popularity in the virtual world is also one of the reasons for these new firms to create awareness about themselves in the market. “For start-up companies, social media marketing is very important. Sites such as Linkedin, Facebook and Twitter are useful to spread the word about a new company and the services it offers,” says Chennapa Naidu Darapaneni, founder of ‘meraevents.com', a portal which contains information of ongoing and future events taking place all over the country.

A milestone

However, the real challenge lies in running the company after one has floated it. “For any company, breaking the first deal is a milestone. But then, getting deals on a regular basis is a challenge too and in that process, you get to know your strengths and weaknesses,” chips in Swaroopa Madala, Creative Head of Hands Media.

With so many start-ups seeing the light of the day and sustaining themselves, these youngsters have proved that the opportunity is out there and it only needs to be identified.

“In the end, it all depends on various skills, apart from your expertise, one needs to be aware of the market trends, client behaviour and more importantly believe in the service which is being offered,” concludes Mr. Naidu.


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