Special Correspondent

Company completes rollout of services in the south with latest launch

‘Pay for what you use’ model has pricing of one paisa per second for calls anywhere in India

Company to bring i-mode, location based services and mobile payment, as offered in Japan, to India

HYDERABAD: Tata DOCOMO, the GSM brand of Tata Teleservices Limited, has announced launch of its commercial operations in Andhra Pradesh.

The company has come out with a “pay for what you use” model with a pulse of one second and pricing of one paisa a second for calls anywhere in the country. Tata Teleservices Limited entered into Japanese mobile giant NTT DOCOMO that secured 26 per cent stake in the TTSL.

Tata DOCOMO GSM services had already gone “live” in Tamil Nadu, Kerala and Karnataka in addition to Orissa and completed the roll out of services in south with the latest launch covering 612 towns and 1,149 villages across the State. The pay-per-use concept with per-second pulse offered by the company would create a paradigm shift in the overall telecom experience for customers, according to TTSL managing director Anil Sardana.

Mr. Sardana said the company secured GSM licences in 19 circles and spectrum in 18 cities and its services would cover the entire country by October and it had earmarked an investment of US $ 2 billion for its pan-India network roll out. TTSL and NTT DOCOMO were closely engaged in integrating technology, value-added services, products and applications by constituting a Business and Technology Cooperation Committee that would continuously work on providing access to next generation technology to customers.

Value-added services

Tata DOCOMO would offer personalised products and services that were relevant to every walk of life and effort were being made to better the demand for value added services from the present 14 per cent. In this direction, NTT DOCOMO would bring to India various products and services that were being offered in Japan like i-mode, location based services and mobile payment.

Replying to queries, he said the other offers from TTSL would continue.