Staff Reporter

HYDERABAD: The blue-ray discs (BD) are gradually gaining prominence as the successor to standard DVDs (Digital Video Disc) everywhere, including in the twin cities. Making the blue-ray technology affordable, Sony India on Friday launched a blue-ray disc player for Rs. 9, 990 apart from lining up the release of 500 blue-ray movie titles in days to come.

The blue-ray disc player also has internet video feature to stream movies, television episodes, video and music from internet applications like YouTube etc. The blue-ray disc player is wireless LAN ready, which means the disc player can be connected to the wireless broadband network at home and wirelessly stream content.

“Customers are looking to upgrade from DVD format to blue-ray Disc format. We have taken care to price the product properly so that large number of customers can enjoy the technology,” said Head (Audio and Video Games), Sony India, Kenichi Kawamoto, during the launch of the blue-ray player.

The blue-ray player also supports DVD format and has inbuilt USB slot to connect to digital camera, USB-enabled MP3 player and even USB storage device.

“At present, Sony Pictures has nearly 120 blue-ray movie titles and in the next few months the numbers would jump to 500 movie titles,” says Commercial Director, Sony Pictures Home Entertainment, Anupam Sengupta.

Blue-ray market in India is expected to grow up to five lakh units by 2012 and Sony India is aiming for 60 per cent of the share and sell more than three lakh units, Mr. Kawamoto said. As a promotional offer, customers can avail two Blue-ray discs of Hollywood movie ‘Legion' and Michael Jackson's ‘This Is It' with every purchase of a blue-ray Disc player.