The 3-day literary fete is set to unfold on December 27

Despite frantic appeals from the government and the organisers of the World Telugu Conference to the local traders and the business establishments in Tirupati to have their sign-boards and bill boards in Telugu as a run up to the 3-day literary fete set to unfold here on December 27, the response has been very lukewarm.

In fact, this has been admitted by no less than the Chittoor District Collector, Soloman Arokiayaraj himself in an informal meet with mediapersons.

Hardly concealing his displeasure, the Collector offered to personally lead a campaign, if necessary, in the town to kindle the literary spirits of the otherwise unenthusiastic locals.

Telugu scholars maintain their distance

Similarly, Telugu academics and scholars, especially those working in the various Tirupati-based universities and the literary projects of the TTD, appear to be keeping a distance from the upcoming literary fete.

This is primarily because they were not being actively involved in the finalisation of literary content, for an essentially literary festival being held to unveil the glory and vibrancy of the different facets of Telugu literature, culture, lifestyle and what not.

Urgent session

Telugu language zealots and associations based at Tirupati and in Chittoor have not kept their displeasure secret.

An urgent session by the organisers with the visibly disenchanted scholars and literary associations might improve the situation and lead to their zealous involvement in the festival.

Meanwhile, rallies and cultural programmes have begun in all the mandals of the district, as in other districts of the State as well to pep up the scenario ahead of the event.

But the mandal authorities are reportedly facing the problem of inadequate funds. It is said that against the promised budget of Rs.20,000/- each, only Rs.7,000/- each was reportedly released, forcing them to either make it a low profile event or mobilise funds ‘otherwise’.

On the positive side, arrangements are at a feverish pitch at the WTC venue under the direct supervision of a team of core officials led by L.V. Subramanyam, Executive Officer of the TTD, which is playing catalyst to the literary extravaganza.


  • Rallies and cultural programmes have begun in all the mandals of the district

  • Mandal authorities reportedly facing the problem of inadequate funds