Rayalaseema Rashtra Samithi (RRS) president Kuncham Venkatasubba Reddy began a 48-hour hunger strike in front of Collectorate here on Monday deploring sale of cement at an exorbitant price of Rs. 350 per bag in Rayalaseema region and demanding it sale at Rs. 150 per bag. He said he would lead a mass movement if the cement companies did not reduce prices locally and people would storm the companies. - Correspondent