The all India customers and rural dealers’ meet of Rashtriya Ispat Nigam Limited held at Lucknow on Monday was a big hit.

Union Minister for Steel Beni Prasad Verma complimented RINL, the corporate entity of Visakhapatnam Steel Plant, for its excellent performance and said that India’s rural market would be bigger than the markets in some of the developed countries in the next few years. He said that the role of dealers would be important in widening the reach of steel.

Mr. Verma inaugurated RINL’s “Customer Portal” for direct e-sales and released Customer Charter and gave awards to the best customers. He also released a ‘Booklet on Marketing.’ He also distributed certificates to newly-appointed dealers. Over 250 major customers and dealers of RINL-VSP from different parts of the country participated. While appreciating the efforts of RINL-VSP in increasing network in rural marketing, the Minister asked RINL to further strengthen the distribution/sale of steel in rural areas and set up service centres.

RINL Chairman-cum-Managing Director A.P. Choudhary said their focus was on maximizing customer satisfaction and the marketing strategies were evolved keeping the customer in mind.

On the rural marketing front, Mr. Choudhary said RINL launched a unique rural dealership scheme which was basically an inclusive scheme extending the engagement to the rural entrepreneurs.

No security deposit is taken under this scheme and the rural dealers get a margin of around Rs.1,000 to Rs. 1200 for every tonne of steel sold by them. It is noteworthy that RINL is playing a proactive role in meeting the demands of the rural markets. It has appointed 555 rural dealers in the country. The company plans to cross the 1000 dealers mark very soon.

Director (Commercial) T.K. Chand said ‘Online Customer Portal’ was one such unique initiative for enhancing the customer satisfaction.