Seeking to target families having more than one car and branding it as a car designed for city driving, Mahindra REVA launched an improvised version of the two-door electric car named REVA i in Hyderabad on Wednesday.

Advanced model

The new model electric car has air-conditioning facility and is claimed to be technologically advanced than its earlier model. The car will be sold through five select Mahindra dealerships in the State capital, Mahindra REVA chief of operations, R. Chandramouli said at a press conference. This is the first major initiative announced by the company after its acquisition by Mahindra group in May 2010.

The two-door hatch back without gears and clutch is capable of cruising at a max speed of 80 kmph and can drive up to 80 kilometres per charge. The lead acid battery has to be charged for eight hours, but it can get 80 per cent charged in two and half hours, Mr. Chandramouli told a questioner.

Claiming to be technologically advanced, the official maintained that car is equipped with a ‘boost' mode for acceleration and power and also has a ‘hill restraint' feature which allows enhanced negotiation on slopes.

The company is looking at individual buyers and inquiries from corporate world were also encouraging. MTNL and ONGC had evinced interest in acquiring some cars for use. Incidentally, The Park Hyderabad, where the Electric Vehicle was launched, had bought two cars and had ordered for two more. Home Minister P. Sabitha Indra Reddy handed over the keys to hotel general manager Anurag Bajaj.

Offer

Mr. Chandramouli said the company has tied up with Mahindra finance for a unique offer for customers. The buyers have to pay an interest-free refundable deposit of Rs. 1 lakh followed by monthly instalments of nearly Rs. 9,000 for three years and drive home in a Reva. After three years, the customer can either keep the vehicle by paying Rs. 50,000 or return the vehicle to claim the refundable deposit of Rs. 1 lakh, he added.