19th branch in the country
Price range starts at Rs 100, says its official
GUNTUR: Reliance Trends, the branded apparel showroom, opened its 19th branch of the country in Guntur on Friday providing the customers the right ambience for a pleasurable shopping experience. Formally launching the operations in a low-key affair with no frills, the Reliance Trends National Operations Head Akhilesh Prasad said the objective of the company was making trendy apparel available at low cost but high on quality meeting needs of all members in a family.
At a press conference at Arundelpet 4th Lane showroom after the launch, Mr. Akhilesh said that had completed just one financial year with a very small number stores last year with a turnover of Rs.180 crore and with the opening of the 18th store at Chennai, 19th at Guntur and 20th at Vijayawada, it expects to touch a target of Rs.250 crore business in a highly competitive market that was completely evolved.
Describing the share of organised retail readymade apparel or clothes as a very small segment of textile business in India, he said it had barely touched 10 per cent, which gave them ample scope to expand very fast in markets in the country. Currently they were concentrating on the Tier-II and III markets in addition to opening stores in the metros. Company proposes to open 15 stores in Andhra Pradesh with 8 located in Hyderabad/Secunderabad, one each at Warangal, Guntur, Tirupati, Nellore, Vijayawada and two at Visakhapatnam in this calendar year. Another 30 stores would be opened all over India in 2010 and by 2012 it has a plan to have its presence in India with 100 stores.
Showing some technology-aided comfort speciality fabrics and readymade garments, Mr. Akhilesh said that they sourced all their products from various parts of the country and world with a dedicated pact with suppliers to meet their quality standards. About the price range, he added that it started from as low as Rs.100, but with value for money.