Staff Reporter

It will be held as part of `Bharat Nirman' programme

  • It aims at explaining various welfare schemes to people
  • Departments directed to get ready for the programme

    ANANTAPUR: A Public Information Campaign (PIC) will be held at Hindupur in the district from March 22 to 26 by the Press Information Bureau (PIB), Department of Information and Public Relations and the district administration.

    The campaign is aimed at explaining various development and welfare schemes being implemented by the Central and State Governments to the people and to create awareness among them.

    According to District Collector D. Kadmiel, the campaign will be held as part of `Bharat Nirman' programme.

    He directed all the State Government departments to get ready for the event by collecting the details of schemes and success stores with photographs to explain them to the people.

    Photo exhibition

    The PIB will host a photo exhibition on the schemes being implemented as part of the programme.

    The State Government departments concerned will also arrange photo exhibitions on Indiramma, Rural Employment Guarantee Scheme, Rural Health Mission, Rajiv Yuvashakti, Jalayagnam, agriculture, 25 paise interest rate loans to SHGs, women and child development, rural development, self employment scheme and others.

    Besides, a workshop and seminar will be conducted on all the five days of the PIC on different schemes.

    Awareness camps for the beneficiaries of schemes and general public will also be arranged. Asset distribution will be taken up on the last day of the PIC by different departments.


    Bharat Nirman PICs were already conducted at 12 places across the country including at Uyyuru, Nalgonda and Kamareddy in the State.

    The field publicity programme will create awareness among people of about 10,000 villages in the State during the next two years.

    Medical teams

    The Central and State publicity units will cover about 200 villages around Hindupur as part of the PIC. Mobile medical teams will visit villages to explain people about the importance of health and nutrition.

    The campaign will adopt multimedia approach, including the use of traditional and folk arts.

    It also seeks to make efforts to remove `information poverty'.